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From B2C to B2B — I don’t work on everything, just what’s broken

B2C — Apps & Web

User acquisition · Conversion · Engagement

B2B / Internal platforms — Systems & Infrastructure

Real-time · Data · Reliability · Cost

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Product (Conversion & UX)

↓ Drop-off: 15–25%
↑ Deposits: ~20%
↓ Transaction time: ~30%

Customer jouney Optimization

Real-time Decision System

↓ Critical incidents: 0
↓ Infra costs: 40%
↓ Latency: ~200ms

Centralised to Distributed Real-Time Architecture Migration

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Winter Olympic Games 2026

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Product (Acquisition & Conversion)

↑ Users acquired: +10K
↓ Drop-off: ~15–20%
↑ Avg ticket size: ~13%

E-money platforms & security

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E-money Platform — Multi-party Control

↑ Secure execution of high-value Bitcoin transactions
↓ Risk in multi-party approvals  
↓ Costs vs traditional multisig  

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Product (Engagement & Usage)

↑  Engagement: ~12% (~50K MAU)
↑ Interaction rate: ~20–30%

Prioritized engagement features to increase usage and retention.

GenAI Engagement

Built AWS data & ML platform from scratch​

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 Data Platform (Reporting & ML)

↓ Reporting time: hours → minutes
↑ Data availability: ~24h
ML in production (batch)

Built from scratch to unblock reporting and ML usage.

I fix the bottleneck, not the symptoms.

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